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Sell on Amazon

Automate your Amazon IT product listings.

Unlock Amazon as a sales channel with automated product listings, rich content, dynamic pricing, stock updates and supplier fulfilment through Stock in the Channel.

Marketplace Automation

List faster. Price smarter. Fulfil automatically.

Sell thousands of IT products on Amazon using distributor stock, product content, ASIN matching, pricing rules and fulfilment automation.

1m+Matched ASINs
200+Supplier Feeds
EDIFulfilment Links
Built for IT Resellers

Turn Amazon into a scalable sales channel.

Selling IT products on Amazon can be complex when you are managing thousands of SKUs, changing stock, price movements, delivery costs and supplier availability.


Stock in the Channel helps simplify that process by connecting Amazon listings with product content, live stock, dynamic pricing and automated supplier fulfilment.

Key Features

Everything you need to sell smarter on Amazon.

Automate the heavy lifting behind Amazon selling while keeping control over pricing, stock and margins.

01

Amazon ASIN matching

Match IT products with Amazon listings to improve visibility, accuracy and speed to market.

02

Automated listings

Upload thousands of products with descriptions, images and specifications without manual entry.

03

Dynamic pricing

Set fixed prices or margin-based rules by category, distributor, product type or price band.

04

Stock updates

Keep listings accurate with daily or hourly updates from connected supplier feeds.

05

Automated fulfilment

Route Amazon orders to suppliers for drop shipping, tracking and order status updates.

06

Built to scale

Support larger catalogues, more suppliers and higher order volumes without adding admin overhead.

How It Works

From distributor stock to Amazon listings.

Select products

Choose the products and suppliers you want to sell through Amazon.

Match ASINs

Use Amazon product matching to connect your catalogue to existing Amazon listings.

Set pricing

Apply margin rules, delivery cost allowances and pricing strategies.

Automate fulfilment

Send approved orders to suppliers and receive tracking updates through EDI links.

Commercial Control

Protect margins while staying competitive.

Amazon pricing moves quickly. Use margin rules and automated updates to stay competitive while accounting for delivery costs, supplier changes and returns.

  • Set fixed prices for selected products
  • Build margins by category, supplier or price range
  • Factor in delivery costs and return rates
  • Keep listings aligned with supplier stock
  • Reduce manual pricing updates
  • Scale your Amazon catalogue more safely
Amazon Selling Automation

Start selling smarter on Amazon.

From £375pm

Automate listings, pricing, fulfilment and tracking while maximising margin and reducing admin.

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