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Trusted by over 73 Thousand Resellers, VARs and MSPs across 23 Countries Worldwide

Grow Your Business with The Number 1 Enterprise e-Commerce Platform

Stock In The Channel’s e-Commerce platforms are an ecosystem of features that will digitally transform the way you do business.

The digital economy has fundamentally changed B2B sales

Our Optimised Key Features

Process Saves Your Team

Collaborative Quoting

Negotiate in Real-Time with Collaborative Quoting And Achieve Solutions Faster Than Ever Before.
Increase sales by reviewing and editing quotes together with your customer, without leaving the online portal

Enterprise Webstore

Display Custom Catalogues & Pricing to tailor each Customer’s experience of Your webstore Delivering a personalised store-front of only the products your customers want at the prices you have negotiated with them.

Automated EDI Ordering

Enjoy automated EDI Ordering to provide a frictionless transaction process, integrated with over 20 of the largest IT distributors in the UK. Process orders faster – giving customers all details such as status, tracking, delivery and serial numbers automatically – all within a single, reliable gateway

Purchase Authorisation workflow

Build out organisational controls with Purchase Authorisation workflow to ensure customers always purchase from you. Allow your customers’ team to purchase from a single portal, helping them track and manage spend.

Successful B2B eCommerce starts here: explore the 7 Principles of Modern Selling and picture your business through an online customer portal.

Self Service
Transparency
Self-Education
Personalisation
Collaboration
Automation
Insight

A New Era of Modern Selling
Enterprise e-Commerce for MSP's

Our Solutions

Discover our solutions from Brand Configurators to Order Automation, Integrations and Much More

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Quote Tool
Online Pricing Tool
Brand Configurators
Sell on Marketplaces
Order Automation
Punch-out Stores
International
Integrations
Cloud Services Marketplace
Cloud Services Marketplace
Payment Solutions

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Sell Thousands of IT products Automatically

Sell to Healthcare
Sell to Public Services
Sell to Education

Automation Essentials

Streamline your sales process from quote to order with powerful automation tools. Instantly create professional, branded quotes with real-time pricing and upsell suggestions, while seamless ERP and CRM integration keeps customer data, pricing, and workflows perfectly in sync — saving time, reducing errors, and helping your team focus on growth.

Sell all the products from all your suppliers matched with full product descriptions and your margin on top - B2B and B2C

Ingram Micro, Exertis, Arrow, TD Synnex and hundreds of other suppliers included. 

Major ERPs,PSA’s & CRMs Supported

Our platform effortlessly connects with major ERPs,PSAs and CRMs, driving automation and streamlining your business processes. By integrating with industry-leading systems, we help you eliminate manual tasks, reduce errors, and enhance operational efficiency. Whether it’s managing inventory, tracking sales, or optimizing customer relationships, our robust integration solutions ensure that your business runs smoothly and efficiently. Experience the power of automation with Stock in the Channel and take your business to the next level.

For Distributors

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Stock In The Channel is trusted by over 70,000 IT resellers/VARS & MSP’s Globally

What Our Customers Are Saying

Quality rating. Approval acceptance honor. Five yellow stars row on white background. The best

“Partnering with Stock in the Channel has been a game-changer for us. Their Modern Selling Platform has not only streamlined our operations but also enhanced our ability to serve our customers better. The integration with Xero has been seamless, and the support we’ve received from SITC has been exceptional. We’re excited about the future and the continued growth of our partnership as we continue to onboard more clients onto the platform.”

Thomas Manners

VP & Sales Director, Sumillion

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“ Having worked with Stock in the Channelbefore, I was confident that they could deliver the end-to-end platform Paragon Micro needed to successfuly launch in the UK. Our digital portal helps our customers take control of their purchasing which gives our team more time to actually manage and grow new accounts. ”

Donavan Hutchinson

MD Paragon Micro UK

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“Previously, onboarding a new customer to the website took 2-3 weeks, but now it can be done within minutes” “Creating customer groups has become much simpler with the portal, The business

has focussed on hiring more administrative roles which has led to a decrease in costs to the business. The next focus is on enabling customers to chase ETAs, track PODs, and access invoices”

Mark Winn

Head of Ecommerce at Academia

Read Our Latest Blogs

5 proven sales tactics for mSPs to win more deals in 2025

Self Service- Empowering Sales Teams to Serve Clients Better

Self Education- Empowering Sales Teams with knowledge

Personalisation: Tailoring the Sales Experience

Collaboration: Enhancing Teamwork and Efficiency

Automation: Streamlining Sales processes

Insight: Making Data-Driven Decisions

Get in contact today to find out more

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