Data Feed
Power Your Systems With The Channel’s Most Accurate Data.
Ingram Micro, Exertis, Arrow, TD Synnex and hundreds of other suppliers included.
From consumer webstores to custom platforms for the UK’s biggest VARs, we’ve helped hundreds of IT companies move online and grow their business.
How it Works
Connected to 100s of distributors
Items matched with full product descriptions supplied by built in links ot content providers
Datafeed or web store update produced out daily or hourly maintaining stock and prices
Fully featured product information manager controls what is published
Margin builder tools
Sample Data
There are two sample data formats offered as standard, a Flat file for easy import or a Multi file for developers. Please feel free to check them out using these credentials below.
Single File Option
A simple flat file spreadsheet with loads of columns, easy to import in to other applications.
- Server: ftp://ftp.demo.stockinthechannel.com
- Username: StoreProductsCSV2
- Password: 860B928E
Multi File Option
12 separate spreadsheet tables all linked together. The best and most complete option, but hard to implement.
- Server: ftp://ftp.demo.stockinthechannel.com
- Username: StoreProductsCSV3
- Password: 38ADA392
More Information
Connected to Hundreds of Distributors
Gain instant access to real-time stock, pricing, and product descriptions through integrated content providers. Our fully featured product information manager ensures seamless updates via daily or hourly datafeeds or web store synchronization.
Getting Started
Sign up for Free
Start with our two-month free trial. Apply to distributors for stock and pricing access—approvals typically take 48 hours.
Next, upgrade to our Datafeed Package, which includes the Pricing Tool Package at no extra cost.
Use our tools to set margins and choose products, reflected in the daily datafeed. Need a quick setup? We can launch a fully functional Magento web store in about a week. Alternatively, import the datafeed into your own systems using flat-file or multi-file relational formats.
Ongoing Maintenance
Your settings continuously optimize uploads, distributors, and margins. Adjust as needed via our Stock in the Channel control panel. For further insights, explore tutorials or test the system yourself.
What's Included
Choose the solution that fits your needs:
Datafeed – Receive a daily file at an FTP location to populate your webstore.
Turnkey – Get a fully built, hosted online store with 100,000+ products, ready to launch.
Features:
✅ Connect to all your suppliers and include your own stock.
✅ Access comprehensive product descriptions—Full Icecat included for hosted solutions, Open Icecat for datafeed users.
✅ Use the Product Information Manager to control categories, brands, and product selections.
✅ Optimise margins with the Pricing Manager—set dynamic markups and custom pricing effortlessly.
Rich Product Descriptions
We have sourced over 7 million product descriptions that cover many categories including IT, office and toner. For specialised categories not featured by our primary data provider, we have entered into partnerships for specific solutions.
IT Products
For IT product descriptions and technical specifications, we have a prime partnership with Icecat, a leading provider of product data. This partnership allows you to have access to all of their content when you host your Webstore with us. If you host your own Webstore, our licence with Icecat still allows us to provide category and attribute data, thumbnails and a main image for in your custom catalogue. We then provide an iFrame for the full Icecat content.
Ink and Toner Products
We partner with Bechlem, the most comprehensive database of toners and printers in the world, including compatible, re-manufactured and original brands. The advantage of using Bechlem for product data is that they provide the compatibility relationship between printers and cartridges. This allows searching by printer model to find the correct consumable.
Custom Product Descriptions
We offer a number of ways to add your own product descriptions and amend supplied descriptions, including:
- Upload a file containing your own product descriptions.
- Upload* other third party content providers’ or suppliers’ content.
- Edit the supplied product descriptions directly on the portal, either individually or via ‘bulk edit’ – see below.
- Prioritise the content suppliers according to your preference (e.g. Icecat, then Midwich, then CNet).
*Charges may apply if the data format is incompatible with our standard data import tool.
Enhance supplied data with Bulk Edit
The Portal provides tools to improve the product descriptions in bulk by creating additional data quality rules in our system (e.g. adding default images to products listed without, adding custom descriptions to products without, automatically categorising products).
Your Own Stock & Services
Include your own stock, niche or contract suppliers
We appreciate that you may offer your customers unique products not offered by traditional distributors, including what you have manufactured or imported yourself.
Private Data Tool
Adding your own stock or other suppliers
Our system allows you to include your own stock or suppliers that are not listed on Stock in the channel publicly. In the UK there are 120 public suppliers that you can easily add, however customers have up to 130 supplier feeds coming in (80 of the public suppliers and 50 private).
Private suppliers work in a similar way to the suppliers we list openly in that the products are matched with product descriptions and margin rules can be applied. Generally you have an automatic process where a file is either pushed or pulled from an FTP location.
This solution can be tried out on our demo site. http://demo.stockinthechannel.com/ Find the link to the private datafeed wizard on the “My account” page
Add Your Margins
We provide a pricing tool on the portal to ensure you have comprehensive control over the prices you offer your Webstore customers.
Set your margins
Cost-plus pricing is the best way to sell virtual stock. Prices change daily – you set a target profit percentage. Create combinations, with an execution order for overlapping rules, e.g. “Acer” “Laptops” “£250 to £500″ – charge 20% markup.
Set prices for individual products.
It is easy to fix prices or set unique margins for individual products, by either manual amendment on the portal, or bulk editing by uploading a table of specific products and prices to be used.
Price by customer
The pricing tool allows you to set pricing by customer group, to ensure your VIP customers always receive preferential pricing over others.
Fully integrated
Pricing rules can be populated via our API from your systems – great for customer-specific rules.
Allow for delivery costs
Set an extra, hidden margin on top of distributors’ prices either as a percentage or fixed amount. This is useful to balance delivery charges for different suppliers.
Set extra margins by supplier
Hidden margins can also be used to favour certain suppliers for your advantage when ordering, e.g. to achieve rebates, post-purchase rewards, avoid higher processing costs, prepayment or simply less-reliable sources. Hidden (absolute or %) margins are added to distributor prices, on top of standard price rules.
Try Out The Datafeed
Over 7 million products from 600 plus distributors?
E-enable all your suppliers in one go! Over 600 suppliers worldwide are partners – feeding in over 10,000 individual feeds into our site every day. Over 7 million products to sell are available to sell. You can also add your own stock and suppliers that are not listed on the site.
- Your individual feed from your supplier gets imported with your own personalised pricing
- The items are matched with full product descriptions provided by Icecat
- The suppliers and your own product descriptions can also be imported
- Multiple suppliers with the same product result in the price from the cheapest supplier being listed on your site.
Get in contact with the team to find out more
