Channel News & Resources
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Stockies 2025 - The Winners
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Stockies 2024 - The Winners
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Public Sector Guide
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A curated IT resource hub for MSPs supporting public sector, education, healthcare, financial services, retail, manufacturing, legal, charities and enterprise customers.
Built for better customer discovery and sector-led IT conversations.
This page gives MSPs practical links to procurement frameworks, digital transformation guides, cloud adoption, AI strategy, accessibility, data, device lifecycle, sustainability, operational resilience and sector-specific technology guidance.
Public Sector IT & Procurement
For MSPs selling to central government, local government, blue light, housing, public bodies and framework-led buyers.
Frameworks
CCS Digital Marketplace
Find G-Cloud 14 and Digital Outcomes suppliers. Useful for understanding how public sector buyers procure cloud, software and digital services.
Open Resource
Strategy
Blueprint for Modern Digital Government
Government strategy covering digital services, AI, data, platforms, productivity and transformation across the public sector.
Open Resource
Digital Roadmap
GDS Modern Digital Government Roadmap
Useful context on shared platforms, modern services, public sector productivity and transformation priorities through to 2030.
Open ResourceEducation IT
For schools, colleges, MATs and universities needing infrastructure, devices, wireless, filtering, cloud, accessibility and digital strategy.
DfE Standards
DfE Digital & Technology Standards
Core guidance for school and college IT covering broadband, cyber, leadership, filtering, switching and wireless networks.
Open Resource
Digital Divide
Narrowing the Digital Divide in Schools
Useful for understanding essential technology infrastructure, risk management and opportunity around digital learning.
Open Resource
Assistive Tech
Assistive Technology in Education
Helpful for partners supporting accessibility, SEND, inclusive learning and device/software planning in education.
Open ResourceHealthcare & Social Care IT
For NHS, care providers, healthtech suppliers and partners supporting patient-facing technology, data and digital services.
NHS Digital
Plan for Digital Health & Social Care
Sector context for digital records, NHS App adoption, interoperability and personalised digital services.
Open Resource
DTAC
NHS Digital Technology Assessment Criteria
Important for digital health suppliers and MSPs supporting technology assessments, evidence and procurement readiness.
Open Resource
Data
NHS Data Security & Protection Toolkit
Useful for understanding NHS data assurance, supplier requirements, governance and customer due diligence.
Open ResourceFinancial Services IT
For regulated firms, fintechs, insurers and wealth businesses managing resilience, cloud, outsourcing and critical services.
FCA
FCA Outsourcing & Operational Resilience
Guidance for conversations around third-party technology providers, cloud, outsourcing and operational continuity.
Open Resource
Resilience
Bank of England Operational Resilience
Useful for understanding incident reporting, third-party arrangements and technology resilience in financial services.
Open Resource
Cloud Risk
Cloud & Third-Party Risk for Firms
Supports MSP conversations about cloud platforms, supplier assurance, workload resilience and board-level technology risk.
Open ResourceRetail, Ecommerce & Hospitality IT
For customers modernising stores, ecommerce, payments, stock systems, customer data, devices and omnichannel operations.
Retail Tech
BRC Digital Transformation
Useful context on how technology reshapes customer experience, business models, infrastructure and retail agility.
Open Resource
Ecommerce
Retail Technology Market Insight
Helpful for understanding cloud, mobile apps, kiosks, automation and digital channels in modern retail.
Open Resource
Omnichannel
Retail Trends & Customer Experience
Useful for discussions around personalisation, AI, connected commerce, customer data and store transformation.
Open ResourceManufacturing, Distribution & Supply Chain IT
For manufacturers and distributors adopting automation, ERP, IoT, analytics, connected operations and digital production systems.
Digital Manufacturing
Made Smarter UK
Government-backed programme helping manufacturers adopt digital tools, innovation, leadership and skills.
Open Resource
Innovation
Made Smarter Innovation
Funding and innovation context for digital manufacturing, productivity, sustainability and advanced technology adoption.
Open Resource
Report
Make UK: Making it Smarter
Recent report on digitalisation, innovation and technology adoption in UK manufacturing.
Open ResourceLegal & Professional Services IT
For firms handling client data, document management, remote working, compliance, collaboration and productivity tools.
Legal Tech
Law Society Lawtech Guidance
Useful for understanding legal sector technology, innovation, automation, compliance and digital service delivery.
Open Resource
Digital Justice
HMCTS Reform Programme
Useful for legal sector context around digital courts, online services, case management and justice transformation.
Open Resource
Productivity
Microsoft Work Trend Index
Helpful for professional services conversations around AI, productivity, hybrid working and collaboration tools.
Open ResourceCharities & Non-Profit IT
For charities balancing digital skills, budgets, accessibility, donor platforms, cloud services and service delivery.
Digital Skills
Charity Digital Skills Report
Sector insight into digital capability, AI, leadership, skills, investment and barriers to transformation.
Open Resource
Tech for Good
Charity Digital Resources
Practical resources covering charity technology, software, digital fundraising, data and AI adoption.
Open Resource
Digital Inclusion
UK Digital Inclusion Action Plan
Useful for charities, public services and social impact organisations focused on access, devices and connectivity.
Open ResourceSME, Mid-Market & Enterprise IT
General IT resources MSPs can use across discovery, digital strategy, AI, cloud, productivity and technology adoption.
Technology Adoption
UK Technology Adoption Review
Useful for understanding barriers to technology adoption, productivity, SME transformation and digital support programmes.
Open Resource
AI
UK AI Opportunities Action Plan
Helpful for framing AI infrastructure, adoption, data readiness, governance and productivity conversations.
Open Resource
Digital Economy
OECD SME Technology Adoption UK
Useful for understanding SME digitalisation, adoption barriers, technology policy and growth opportunities.
Open ResourceTurn sector insight into better selling.
Use Stock in the Channel to source products, compare distributor availability, support customer conversations and help MSPs move faster from discovery to quote.
Channel Podcasts, Industry Insights & Real Conversations.
Watch and listen to Stock in the Channel podcast series, including Channel Insights Live and Channel Uncut. Built for MSPs, resellers, vendors and distributors who want practical insight from across the IT channel.
Data-led market insight from the IT channel.
Channel Insights Live focuses on real Stock in the Channel data, market intelligence, pricing shifts, category movement and the trends shaping MSPs, resellers and vendors.
Channel Insights LIVE S1 E1
A data-led conversation exploring market movements, industry disruption and practical insights from across the IT channel.
Unfiltered conversations with real channel voices.
Channel Uncut brings vendors, distributors, MSPs and industry leaders into honest conversations about the challenges, opportunities and stories shaping the channel.
Channel Uncut Episode
Real channel conversation, vendor insight and honest discussion from Stock in the Channel’s Channel Uncut series.
Channel Uncut Episode
Another Channel Uncut conversation designed to give the IT channel direct access to real people, real stories and real market insight.
Insights, guides and whitepapers for modern MSPs.
Practical resources for MSPs, VARs, IT resellers and channel sales teams covering Modern Selling, AI, procurement, ecommerce, cloud, cyber security and revenue growth.
Microsoft Copilot for MSPs
How MSPs can sell more than just licences by building services around readiness, security, governance, adoption, training and managed support.
The Modern Selling Playbook for MSPs
A practical guide to ecommerce, CPQ, automation, subscriptions and self-service buying journeys.
The Amazon Effect
How consumer buying behaviour has changed enterprise IT procurement forever.
The Future of IT Procurement
How self-service, automation, punchout and AI are changing the way businesses buy technology.
Explore practical guidance by theme.
Find resources across Modern Selling, AI, procurement, ecommerce, cloud, cyber security and MSP growth.
AI & Copilot
Microsoft Copilot, AI sales workflows and practical AI adoption.
Modern Selling
Self-service, transparency, automation, personalisation and insight.
Customer Experience
Customer portals, quote journeys and modern buying behaviour.
Procurement
PunchOut, digital procurement, approvals and buying journeys.
Ecommerce
B2B ecommerce, customer catalogues and digital sales journeys.
Cloud
Subscriptions, Microsoft licensing and recurring revenue.
Cyber Security
SASE, managed security and cyber services for MSPs.
Business Intelligence
Using data to identify opportunities and improve sales decisions.
All guides, blogs and whitepapers.
Microsoft Copilot for MSPs
How MSPs can sell more than just licences through readiness, governance, security, adoption and managed support.
Building a Modern B2B Ecommerce Strategy for MSPs
How to build connected ecommerce journeys across hardware, software, services and subscriptions.
The Complete Guide to Customer Portals for MSPs
How customer portals improve self-service, share of wallet and customer buying experiences.
What Is PunchOut?
A practical guide to PunchOut catalogues, procurement platforms and enterprise buying journeys.
Why Customers No Longer Want to Wait for Quotes
Why slow manual quoting hurts MSPs and how CPQ, live pricing and automation improve sales.
The Amazon Effect
How consumer buying behaviour has changed enterprise IT procurement forever.
The Future of IT Procurement
How self-service, automation, PunchOut, marketplaces and AI are changing IT buying.
The Modern Selling Playbook for MSPs
A practical guide to ecommerce, CPQ, automation, subscriptions and self-service.
7 Ways MSPs Can Use AI Today
Practical ways MSPs can use AI to increase sales, reduce admin and improve customer experience.
The MSP Revenue Expansion Playbook
How MSPs can increase share of wallet, grow recurring revenue and sell more to existing customers.
How MSPs Can Increase Share of Wallet Without Increasing Headcount
How to sell more to existing customers through lifecycle selling, automation and customer portals.
Demystifying SASE
A practical guide to SASE, Zero Trust, SD-WAN, SSE and managed security opportunities.
Building a Managed Security Practice
The MSP blueprint for MDR, XDR, SASE, vulnerability management, backup and compliance services.
Why Every MSP Should Offer Hardware
Why hardware remains an important opportunity for MSPs to own the full IT experience.
5 Proven Sales Tactics for MSPs to Win More Deals in 2025
Practical sales tactics to quote faster, sell smarter and win more opportunities.
5 Proven Sales Tactics for MSPs: Close More Deals and Grow Revenue
Five commercial tactics to improve conversion, grow relationships and increase revenue.
The Art of Modern Selling
Less admin, more action and better customer buying journeys.
Self-Service: Empowering Sales Teams
How self-service helps sales teams serve customers faster and better.
Collaboration: Enhancing Teamwork and Efficiency
How collaboration improves sales, support and customer outcomes.
Personalisation: Tailoring the Sales Experience
How personalised pricing, content and recommendations improve customer engagement.
Insight: Making Data-Driven Decisions
How data helps sales teams identify opportunities and serve customers better.
Automation: Streamlining Sales Processes
How automation reduces manual work and improves sales performance.
Self-Education: Empowering Sales Teams with Knowledge
Why knowledge, training and continuous learning help sales teams win more.
Transparency: Building Trust and Driving Sales
How clear pricing, availability and service information builds customer trust.
Follow a guided path through the topics that matter most.
Structured reading journeys for MSPs, VARs and IT resellers looking to modernise sales, procurement and customer experience.
New to Modern Selling?
Start here to understand the shift towards self-service, transparency and modern customer buying journeys.
Build Your AI Strategy
Explore how AI and Microsoft Copilot can create new services, revenue and customer value.
- Microsoft Copilot for MSPs
- 7 Ways MSPs Can Use AI Today
- AI Sales Copilots Coming Soon
- AI Readiness Assessment Coming Soon
Modernise Procurement
Understand how digital procurement, punchout and quote automation are changing buying journeys.
- Future of IT Procurement
- What Is PunchOut?
- Why Customers Won’t Wait for Quotes
- Quote-to-Cash Coming Soon
Grow Security Services
Build knowledge around managed security, SASE and recurring cyber services.
- Demystifying SASE
- Building a Managed Security Practice
- Zero Trust Explained Coming Soon
- MDR vs XDR Coming Soon
Featured playbooks and whitepapers.
Use these as practical guides for sales teams, leadership discussions and customer strategy sessions.
The Modern Selling Playbook
A complete framework for building a better buying experience across ecommerce, CPQ, automation and subscriptions.
Microsoft Copilot for MSPs
A practical guide for selling more than licences through readiness, governance, adoption and managed services.
Building a Managed Security Practice
The MSP blueprint for packaging, selling and scaling recurring managed security services.
Technology no longer wins because it has the best features. It wins because it creates the best buying experience.
Modern Selling is about helping customers buy with confidence, speed and transparency.
Explore channel conversations and expert interviews.
Connect written insight with video and audio content from the Stock in the Channel ecosystem.
Channel Insights Live
Industry conversations covering technology, vendors, channel trends and modern sales opportunities.
Channel Uncut
Unfiltered conversations with technology leaders, vendors and channel experts.
More practical guides are on the way.
The Knowledge Centre will continue expanding with new insight across AI, cloud, security, procurement and revenue growth.
AI Sales Copilots
White Space Selling
Quote-to-Cash
Zero Trust Explained
Subscription Management
Order Automation
Turning Data Into Revenue
Future of Distribution
Cross-Sell vs Upsell
Cloud Billing Explained
Ready to modernise your sales experience?
Stock in the Channel helps MSPs, VARs and IT resellers sell more effectively across hardware, software, services, subscriptions and customer buying journeys.
