Personalisation
Personalisation is delivering a tailored online experience to every channel customer
What is Personalised B2B eCommerce?
To provide an exceptional buyer experience, businesses must seize every chance to understand their customers and incorporate personalized interactions. Stock In The Channel offers a range of features to help you gather crucial information and fully customize your IT webstore product offerings.
In today’s fast-paced world, convenience is paramount. Customers want to find the right product at the right time, which can seem like a tall order. Businesses that can tailor their sales messaging to this highly personalized behavior will foster better relationships with their customers and boost sales.
Utilising Stock In The Channel’s comprehensive customer group tool allows you to offer customized product catalogs and personalized pricing, delivering expert IT solutions that are tailored to your business needs. The Modern Selling portal provides a branded dashboard for each end-user, giving you complete control over the customer experience and the ability to offer relevant add-on products and bespoke offers based on the account’s purchase history.
These insights can be transformed into additional sales opportunities by implementing triggered events on your site to fully meet your customer’s needs at the right moment. By understanding each account’s specific requirements and leveraging Stock In The Channel’s Modern Selling personalisation features, you can tailor every online experience to each customer and watch your sales opportunities grow.
Distributor Rules
Choose which cost prices to use for each customer, based on rebates or reflecting your relationship with select distributors to help you negotiate the best rates on orders.
Set Custom Pricing
Use Stock In The Channel’s rules-based pricing engine to establish bespoke cost structures that are automatically applied. Enjoy setting unlimited rules to create a webstore model that works best for your business, customers and distributors – and see your profits grow.
Display Custom Catalogues
Build customised product catalogues tailored to each customer group; choosing any IT products from your distributor’s datafeeds and categorised however you want. Set and implement unlimited rules to offer the right products to the right buyer at the right price, giving every customer an industry leading webstore experience.
Create Core Product Lists
Use your customer knowledge to create lists of frequently purchased IT products, services you offer, or bundles of items. Empower your customers to re-order hardware and software seamlessly whenever they need – saving you time and increasing their purchase frequency
Display Personalised Dashboards
Give every customer a personalised experience by implementing their Account’s branding using each Contact’s personal details. Complete the user experience with banner announcements and triggered messaging to assist sales at just the right moment.
Get in contact with the team to find out more
