Discover

About Stock in the Channel

Powering the IT channel since 2009.

Founded in October 2009 by brothers Tony and Paul Meyers, Stock In The Channel has continued to transform the IT Channel by offering sales and procurement automation, giving resellers a single trade-only site where it is possible to share, buy and sell IT hardware.

We’ve gone on to use our firm UK foundations to become an international enterprise, comprised of a small 20-person team located in Mayfair, London.

70k+ MSPs, Resellers & VARs
600+ Distribution Partners Worldwide
50+ Countries Supported
Our Values

Built around trust, scale, operations and platform excellence.

We know the IT hardware channel marketplace is time sensitive, dependent on precise information and needs the best possible margins to make a difference. Stock in the Channel tools have empowered channel resellers with these 4 benefits since 2009.

01

Trust

We want to help you compete, not compete with you, so Stock in the Channel is a 100% IT trade-only organisation.

02

Scale

We’re connected with over 600 distributors, for the latest, most accurate information available, exactly when you need it.

03

Operations

Our Sales, Customer Support and Development teams are based in central London and constantly deploy new services, features and functions.

04

Platform

The entire Stock in the Channel platform is cloud-based, with browser-based services featuring a point and click interface.

Trusted By Channel Leaders

Supporting organisations across the IT channel.

Our case studies highlight real-world success stories from organisations such as Academia, Sumillion, Paragon Micro, and many more.

BT Group
Sync
Comcen
Giacom
Paragon Micro
FluidOne
CCS Media
Academia
Customer Case Studies

Real outcomes from modern selling, automation and customer portals.

Each story showcases how Stock in the Channel, Cloud in the Channel and Payments in the Channel help businesses transform, streamline and automate operations.

Academia's Transformation with Stock in the Channel

“Previously, onboarding a new customer to the website took 2-3 weeks, but now it can be done within minutes.”

Mark Winn — Head of Ecommerce at Academia

Sumillion's Journey with Stock in the Channel's Modern Selling Platform

“Partnering with Stock in the Channel has been a game-changer for us. Their Modern Selling Platform has streamlined our operations.”

Thomas Manners — VP & Sales Director, Sumillion

Building a bespoke Customer Portal seamlessly integrated with NetSuite

A customer portal built to support complex ecommerce, customer management and NetSuite-connected workflows.

Aspen Solutions Case Study

How we built an end-to-end platform to launch a reseller in the UK market

“Their digital portal helps our customers take control of their purchasing which gives our team more time to manage and grow new accounts.”

Donavan Hutchinson — MD Paragon Micro UK

Creating an All-in-one Customer Portal with bespoke MSP Functionality

“Stock in the Channel have delivered a fantastic customer portal to support our sales team manage accounts and streamline orders.”

John Akings — System Development Director

Building a Customer Portal to simplify hardware sales through an all-in-one platform

A customer portal built to simplify hardware sales, improve buying workflows and support scalable customer self-service.

Bytes Case Study

Want To Ask Something From Us?

We believe our greatest asset is our team, so we encourage you to get in touch, get to know us and understand the Stock in the Channel difference for yourself.

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