Build custom integrations around your modern selling workflow.
Use APIs, datafeeds, middleware and workflow automation to connect Stock in the Channel with the platforms, processes and systems your business already relies on.
Flexible connectivity for complex selling environments.
Connect ecommerce, distributor feeds, ERP, CRM, PSA, marketplaces, billing and custom systems into workflows that fit your business.
Every business has unique systems and workflows.
Not every integration fits neatly into a standard connector. Many MSPs, resellers and distributors need custom workflows that connect product data, pricing, stock, orders, customers and billing across multiple systems.
API and workflow automation allows you to build around your exact operating model while still using Stock in the Channel as the foundation for IT product, stock, pricing and automation data.
Flexible integration options for connected selling.
Build smarter workflows around your ecommerce, sales, supplier, fulfilment and billing processes.
Product data access
Use connected product, category, specification and content data across your own systems.
Stock and pricing sync
Synchronise supplier availability and pricing into ecommerce, portals, CRMs or custom tools.
Order automation
Build workflows that connect quote approval, order creation, supplier fulfilment and tracking.
Middleware support
Connect through middleware or integration platforms to support complex system environments.
Custom datafeeds
Create structured datafeeds for ecommerce platforms, marketplaces, portals and internal systems.
Workflow design
Map processes around how your teams sell, procure, fulfil, invoice and manage customers.
From API data to automated business process.
Use APIs and workflow automation to connect the steps between product discovery, quoting, ordering and fulfilment.
Designed for businesses with custom workflow requirements.
API and workflow automation can support a wide range of commercial and operational use cases.
- Custom ecommerce and customer portal integrations
- ERP, CRM and PSA workflow automation
- Supplier stock and pricing synchronisation
- Marketplace and government feed automation
- Quote-to-order and fulfilment automation
- Billing, invoicing and renewal workflow support
- Middleware and bespoke system integrations
Ready to build custom integration workflows?
Use Stock in the Channel to connect APIs, datafeeds, ecommerce, distributor feeds, ERP, CRM, PSA and automation workflows into one connected modern selling ecosystem.
