Build a scalable IT ecommerce experience with BigCommerce.
Connect BigCommerce with Stock in the Channel to power your ecommerce store with IT distributor feeds, live stock, personalised pricing, rich product content and connected order workflows.
BigCommerce for modern IT selling.
Combine BigCommerce’s ecommerce flexibility with Stock in the Channel’s IT product data, supplier feeds, pricing controls and automation capabilities.
Bring IT channel data into a scalable ecommerce platform.
BigCommerce gives businesses a flexible ecommerce foundation, but IT resellers need specialist data and automation to manage distributor catalogues, stock availability, supplier pricing and product content.
Stock in the Channel helps connect BigCommerce to the IT channel ecosystem, making it easier to publish, manage and sell hardware, software, accessories and services online.
A connected ecommerce setup for IT resellers and MSPs.
Build a stronger digital sales channel with supplier feeds, catalogue control, live data and automation workflows.
Distributor catalogue sync
Populate BigCommerce with distributor product data, categories, specifications and images.
Live stock visibility
Show accurate product availability and reduce issues caused by outdated stock information.
Pricing and margin control
Use pricing rules and margins to manage profitability across suppliers, brands and categories.
Rich product content
Improve customer experience with descriptions, technical specifications and product imagery.
Customer buying journeys
Create ecommerce experiences that support browsing, quote requests, checkout and repeat purchasing.
Order automation ready
Connect ecommerce purchases into order processing, supplier fulfilment and tracking workflows.
From supplier data to BigCommerce storefront.
Use Stock in the Channel to connect live IT channel data into your BigCommerce ecommerce environment.
Ideal for businesses wanting flexible ecommerce with stronger data foundations.
BigCommerce is a strong option for businesses that want an ecommerce platform with flexibility, scale and support for growth, while using Stock in the Channel to provide the specialist IT channel data layer.
- IT resellers building a scalable ecommerce presence
- MSPs selling hardware, software and services online
- Businesses needing better product data and catalogue automation
- Teams wanting supplier stock and pricing visibility
- Companies looking to reduce manual catalogue updates
- Resellers preparing for wider marketplace or automation workflows
Ready to connect BigCommerce with IT channel data?
Use Stock in the Channel to power your BigCommerce store with live distributor feeds, product content, pricing controls and connected ecommerce workflows.
