Power your systems with accurate channel data.
Connect your ecommerce platform, internal systems or custom webstore to live distributor stock, pricing and product content from hundreds of suppliers across the IT channel.
Distributor data, structured for the way you sell.
Feed your webstore, ERP, CRM, marketplace or custom platform with stock, pricing and rich product information maintained through Stock in the Channel.
From supplier feeds to customer-facing commerce.
Stock in the Channel helps resellers, MSPs, VARs and ecommerce teams bring supplier data together and turn it into usable product information for webstores, marketplaces and internal business systems.
Whether you need a hosted webstore or a structured datafeed for your existing platform, you can access distributor stock, pricing, product descriptions, imagery, attributes and margin controls from one connected environment.
Connected data, controlled by you.
Bring together supplier feeds, product content, pricing rules and catalogue controls to power your ecommerce operation.
Connect suppliers
Access stock, price and product feeds from hundreds of distributors and suppliers.
Match product content
Products are matched with descriptions, images, specifications and category data.
Control publishing
Use the product information manager to choose what appears in your webstore or feed.
Update automatically
Run daily or hourly updates to keep stock, pricing and product data current.
Datafeed or turnkey webstore.
Select the option that fits your business, technical capability and speed-to-market requirements.
Rich descriptions, images and specifications included.
Give your customers the product detail they need to make informed buying decisions, while reducing the manual work needed to maintain your catalogue.
IT product data
Access descriptions, images, specifications and technical attributes for IT products, supported by leading content providers.
Ink and toner content
Use detailed printer and consumables data, including compatibility relationships between printers and cartridges.
Custom descriptions
Upload, edit, prioritise or bulk amend product descriptions to improve data quality across your catalogue.
Protect profitability with flexible pricing rules.
Cost-plus pricing helps you sell virtual stock confidently, even when supplier costs change. Set target margins, customer-specific pricing and hidden margins to manage commercial performance.
- Set margins by brand, category, supplier or price band
- Fix pricing for individual products
- Apply pricing by customer or customer group
- Use hidden margins to allow for delivery costs
- Prioritise suppliers based on rebates or processing costs
- Populate pricing rules through API integrations
Include your own stock, services and suppliers.
Add products that are not available through public distributor feeds, including your own stock, niche suppliers, manufactured products, imported items, services or contract-specific suppliers.
Private supplier feeds
Add your own supplier data through automated files that can be pushed or pulled from FTP locations.
Your own products
Include unique inventory, services, bundles or specialist products that are not listed publicly.
Matched content and pricing
Private supplier products can be matched with descriptions and managed using margin rules.
Pick the data delivery model that suits your platform.
| Feature | Flat File Datafeed | Multi-File Datafeed | Turnkey Webstore |
|---|---|---|---|
| Best for | Simple imports | Developer-led builds | Hosted ecommerce launch |
| Data structure | Single spreadsheet-style file | Multiple linked data tables | Managed webstore catalogue |
| Product content | Included where available | Included where available | Enhanced hosted content options |
| Stock updates | Daily or hourly | Daily or hourly | Daily or hourly |
| Margin tools | Available | Available | Available |
| Technical complexity | Lower | Higher | Lower operational burden |
Ready to power your webstore with channel data?
Connect supplier stock, pricing, product content, margin rules and private data into the systems that support your digital selling strategy.
