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Ecommerce Essentials

Ecommerce Essentials

Launch your IT ecommerce store faster.

Build a professional online buying experience powered by live distributor stock, personalised pricing, rich product content and ecommerce-ready catalogue data.

Powered by Stock in the Channel

Real-time product data for modern IT selling.

Connect your ecommerce store to live stock, supplier pricing, rich product content and scalable product feeds.

50k Shopify Products
600+ Distributor Feeds
Live Stock Data
Built for IT Resellers, MSPs and VARs

Move from manual quoting to digital buying journeys.

Ecommerce Essentials gives your customers a branded storefront where they can browse products, check availability, compare options and buy from you more easily.


Instead of relying on static product pages, manual updates and constant price checking, your ecommerce store is supported by the channel data already available through Stock in the Channel.

What You Get

A complete ecommerce foundation for the IT channel.

Designed to help you launch quickly, manage product data more easily and give customers a better way to buy from you.

01

Live product catalogue

Display thousands of IT products with images, descriptions, specifications and supplier-linked product data.

02

Stock and pricing visibility

Show accurate availability and personalised pricing so customers can make faster buying decisions.

03

Margin control

Apply your own pricing rules and margin logic to protect profitability across your ecommerce store.

04

Branded customer experience

Create a professional webstore that reflects your business and strengthens customer trust.

05

Private products and services

Add your own services, bundles, support packages and private inventory alongside distributor products.

06

Flexible integrations

Use Shopify, Adobe Commerce or datafeed options to connect ecommerce data into your own systems.

Choose Your Route

Three ways to power your ecommerce growth.

Select the setup that best matches your commercial goals, technical requirements and speed to market.

S

Shopify Webstore

A fast, clean route to launch a modern ecommerce store without heavy development.

  • Fastest time to market
  • Up to 50,000 products
  • Simple store management
  • Payment processing options
D

Custom Datafeed

For businesses that want to use Stock in the Channel data with an existing platform or internal system.

  • Use existing infrastructure
  • Import product and price data
  • Connect to ERP, CRM or PSA
  • Best for technical teams
How It Works

From supplier catalogue to live ecommerce.

A practical process to get your ecommerce store connected, structured and ready for customers.

Connect suppliers

Access distributor product, stock and pricing data through Stock in the Channel.

Select catalogue

Choose products, categories, brands and feeds to make available online.

Apply pricing

Set margin rules and commercial logic to support profitable ecommerce selling.

Launch store

Go live with a professional webstore designed for IT buyers.

Less Admin, Better Data

Help customers buy without slowing your team down.

Reduce manual product updates, stock checks, pricing queries and back-and-forth emails by giving customers a more complete self-service buying experience.

  • Live distributor stock visibility
  • Personalised supplier pricing support
  • Rich product content and specifications
  • Private products, services and bundles
  • CSV datafeed and ecommerce options
  • Basket creation and supplier comparison
  • Built for MSPs, VARs, resellers and etailers
Compare Options

Find the ecommerce model that fits your business.

Feature Shopify Adobe Commerce Custom Datafeed
Best for Fast ecommerce launch Scalable ecommerce growth Existing systems
Monthly price From £349 per month From £349 per month From £349 per month
Product capacity Up to 50,000 products Up to 1 million products Up to 1 million products
Typical launch time Around one week Around three weeks Depends on existing setup
Stock updates Hourly Hourly Hourly
Pricing updates Daily Daily Daily

Ready to launch your IT ecommerce store?

Build a professional online buying experience powered by live stock, pricing, distributor data and rich product content.

Find your Perfect Plan

In Four Simple Steps

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