Stock in the Channel FAQs
Everything You Need to Know to Get Started, Sell Smarter, and Scale Faster
Whether you’re new to Stock in the Channel or looking to unlock more value from the platform, this FAQ hub covers the most common questions — from catalog automation and pricing rules to technical setup and integrations. Explore how to streamline procurement, power your eCommerce store, and deliver a seamless buying experience for your clients.
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Frequently Asked Questions
What is Stock in the Channel?
Stock in the Channel is the Number 1 B2B eCommerce platform that helps IT resellers, VARs, and MSPs source, price, and sell IT products and services from over 600 distributors across 23 countries — all in one place.
Who is Stock in the Channel for?
It’s designed for IT resellers, VARs, MSPs, and system integrators who want to streamline procurement, automate pricing, and sell online via platforms like Shopify, WooCommerce, and Magento.
How many distributors are supported?
Stock in the Channel connects to over 600 certified distributors globally with over 179 in the UK, including TD Synnex, D&H, Ingram Micro, Exertis, Westcoast, and many more.
Can I see real-time stock and pricing?
Yes. The platform supports real-time API connections with many distributors, giving you up-to-the-second stock and pricing data.
How often is pricing updated?
Pricing is updated daily via data feeds and hourly for stock levels. Real-time pricing is available for supported distributors.
Can I upload my own stock or suppliers?
Yes. You can add private data feeds to include your own stock or suppliers not already listed on the platform.
Can I set custom pricing rules?
Absolutely. You can apply global markups, category-specific markups, or bespoke pricing rules per distributor or product.
How do I set a global markup?
Log into your dashboard, go to “Markups”, and set a global percentage or fixed markup that applies across your catalogue.
Can I set different markups for different categories or brands?
Yes. Use the “Pricing Rules” section to create specific markups by category, brand, or even individual products.
What is a cost price uplift?
A cost price uplift is an adjustment applied before your markup. It’s useful for covering handling or shipping costs from certain distributors.
Can I manage product categories?
Yes. You can edit, reorder, and nest categories using a drag-and-drop interface in your dashboard.
Can I hide certain products or categories?
Yes. You can choose to publish or hide products and categories from your storefront or data feed.
Does Stock in the Channel integrate with Shopify?
Yes. There is a dedicated Shopify integration that syncs your catalog, pricing, and availability in real time.
Can I sell services alongside hardware?
Yes. You can upload and manage bespoke services (e.g., installation, support, managed IT) and bundle them with hardware.
Can I create client-specific pricing?
Yes. You can create custom pricing tiers for different clients or customer groups.
How do I manage delivery charges?
You can set default shipping costs and free shipping thresholds per distributor to calculate accurate basket totals.
What is the “Baskets” feature?
Baskets let you group products for quoting or ordering. The system suggests the most cost-effective way to fulfill the order.
Can I create quotes from the platform?
Yes. You can generate professional quotes directly from your product selections or baskets.
Can I track orders and deliveries?
Yes. The platform supports order tracking, including delivery status and serial numbers (where supported by the distributor).
Is there a limit to the number of users?
No. Stock in the Channel supports unlimited users within your company.
Can I use Stock in the Channel for internal procurement only?
Yes. Many businesses use it as a procurement and quoting tool without publishing a public-facing store.
What platforms does it integrate with?
Stock in the Channel integrates with Shopify, WooCommerce, Magento, and custom-built eCommerce platforms via API.
Is there a setup fee?
No setup fee is required for our stock search. You can start with a free trial for our pricing feature, and pricing is transparent after that as listed on our pricing page.
Do I need to install anything?
No software installation is required. It’s a cloud-based platform accessible via your browser.
What support is available?
Support includes email, documentation, onboarding guides, and access to a dedicated account managerfor enterprise users.
What file types are supported for data feeds?
Stock in the Channel supports a wide range of file formats for importing product, stock, and pricing data. Supported types include:
.csv.tsv.txt.xlsx.xml
You can also submit archived files (e.g.,.zip) containing these formats
How are files transferred to Stock in the Channel?
Files can be transferred via:
- FTP (push or pull)
- HTTP/HTTPS download If you don’t have your own FTP, Stock in the Channel can provide a secure FTP folder for uploads
What are the different types of data feeds I can submit?
You can submit up to three types of feeds:
- Product files (master catalog)
- Stock files (availability and quantity)
- Price files (reseller pricing, banded pricing, or client-specific pricing)
You can also combine product and stock into one file if preferred
Can I use different file types for product, stock, and price feeds?
Yes — but with some rules:
- Product and stock files must be the same format (e.g., both
.csv) - Price files can be in a different format (e.g.,
.xmlwhile product is.csv)
What happens if I change the file name or format without notice?
Changing the file name, format, or location without informing Stock in the Channel will result in a failed import. This can cause your listings, stock, or pricing to become outdated or disappear from the platform
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