About us
Founded in October 2009 by brothers Tony and Paul Meyers, Stock In The Channel has continued to transform the IT Channel by offering sales and procurement automation providing resellers a single trade-only site where it is possible to share, buy and sell IT hardware. We’ve gone on to use or firm UK foundations to become an international enterprise, comprised of a small 20-person team located in Mayfair, London.
Serving over 70k MSP’s, Resellers & VARs
Distribution partners worldwide
Countries supported
Our Values
We know the IT hardware channel marketplace is time sensitive, dependent on precise information and needs the best possible margins to make a difference. Stock in the Channel tools have empowered channel resellers with these 4 benefits since 2009.
Looking for guidance on features of the platform? Explore our module guides, watch our videos for an over-the-shoulder view of the platform, or find out what’s happening in the channel with Stock in the Channel’s in-house research.
Customer Case Studies
Our case studies highlight real-world success stories from organisations such as Academia, Sumillion, Paragon Micro,and many more. Each showcases how our Modern Selling Platform has empowered businesses to transform, streamline, and automate their operations. From optimising procurement processes to enhancing cloud service management and simplifying transactions, these clients have leveraged our innovative solutions to drive efficiency and growth.
This selection offers a snapshot of our impactful work with diverse businesses, illustrating how Stock in the Channel, Cloud in the Channel, and Payments in the Channel have revolutionised the way companies sell, buy, and scale.
Academia's Transformation with Stock in the Channel
“Previously, onboarding a new customer to the website took 2-3 weeks, but now it can be done within minutes” “Creating customer groups has become much simpler with the portal, The business
has focussed on hiring more administrative roles which has led to a decrease in costs to the business. The next focus is on enabling customers to chase ETAs, track PODs, and access invoices”
Mark Winn-Head of Ecommerce at Academia
Sumillion's Journey with Stock in the Channel's Modern Selling Platform
“Partnering with Stock in the Channel has been a game-changer for us. Their Modern Selling Platform has not only streamlined our operations but also enhanced our ability to serve our customers better. The integration with Xero has been seamless, and the support we’ve received from SITC has been exceptional. We’re excited about the future and the continued growth of our partnership as we continue to onboard more clients onto the platform.” Thomas Manners , VP & Sales Director, Sumillion
Building a bespoke Customer Portal seamlessly integrated with NetSuite
How we built an end-to-end platform to launch a reseller in the UK market
“ Having worked with Stock in the Channel before, I was confident that they could deliver the end-to-end platform Paragon Micro needed to successfuly launch in the UK. Our digital portal helps our customers take control of their purchasing which gives our team more time to actually manage and grow new accounts. ”
Donavan Hutchinson MD Paragon Micro UK
Providing Simplest Solution
“ Stock in the Channel have delivered a fantastic customer portal to support our sales team manage accounts and streamline orders. We’re thrilled with the NetSuite integration they have built, meaning that our team can enjoy full visibility of our eCommerce system from the platform they’re already using. ”
John Akings System Developement Director
Building a Customer Portal to simplify hardware sales through an all-in-one platform
Meet Our Founders
Tony Meyers
CEO
Paul Meyers
Managing Director
Next Steps
We believe our greatest asset is our team, so we encourage you to get in touch, to get to know us and understand the Stock in the Channel difference for yourself. Whether it’s about advice on automation, our extended range of services, or the deepest of technical questions – email us or call the UK number, and let’s talk automation.
