All the products, from all your suppliers, matched with full product descriptions and your margin on top
With E-commerce Essentials, you can significantly grow your share of wallet by becoming your customers’ go-to destination for everything they need. By offering a fully stocked, always up-to-date online store with over 20,000 products from your suppliers, you make it easier for customers to buy more from you—more frequently. The seamless shopping experience, real-time stock and pricing, and professional storefront build trust and loyalty, encouraging repeat purchases and larger basket sizes. Whether they’re browsing for a single item or sourcing for an entire project, your store becomes the first—and only—place they need to look.
shopify Ecommerce
Launch a sleek, fully stocked Shopify store with tens of thousands of products, real-time stock and pricing and no developers needed—go live in days, not weeks.
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Custom Datafeed
Import over 6.5 million products directly into your own webstore, ERP, or CRM with our flexible datafeed—gain full control, personalised pricing, and seamless integration with your existing systems.
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Adobe Ecommerce
Offer over 6.5 million products with a fully customisable Adobe Commerce store—personalised pricing, seamless shopping, and deep integration with your ERP, CRM, and back office.
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Ecommerce Essentials
Key benefits
Shopify Integration with Payment Processing
Launch a professional, fully functional eCommerce store with Shopify—complete with secure payment processing. No developers needed. Just plug in your catalogue and start selling online with a sleek, mobile-friendly storefront.
Adobe Commerce (Magento) B2C Webstores
Create a powerful, scalable online store with Adobe Commerce. Ideal for businesses with complex needs, this platform supports advanced customisation, multi-storefronts, and enterprise-level performance—all backed by Stock in the Channel’s product automation.
Private Feed Upload
Expand your offering by adding your own products and services alongside distributor items. Whether it’s installation, support packages, or exclusive inventory, you can showcase your full value proposition in one seamless storefront.
Rich Product Content & Technical Specifications
Build buyer confidence with detailed product pages that include high-quality images, full technical specs, and downloadable datasheets. Rich content helps customers make informed decisions and reduces the need for manual intervention or clarification.
Access Your Personalised Supplier Pricing
Display your unique distributor pricing directly in your store or quoting tools. With automated syncing, your customers always see accurate, competitive prices—no manual updates required—helping you protect margins and win more deals.
CSV Datafeed Export
Take your product data wherever you need it. Export your catalogue in CSV format for use in marketing platforms, ERP systems, or third-party marketplaces—keeping your business agile and connected.
Real-Time Stock Availability
Show your customers exactly what’s in stock, right now. Real-time availability across millions of products ensures buyers can make fast, informed decisions—minimising delays, reducing order cancellations, and improving customer satisfaction.
Basket Creation with Price & Stock Comparison
Empower your customers to build and compare orders with ease. Our basket tool lets users view pricing and availability across multiple suppliers in real time—helping them choose the best option and speeding up the path to purchase.
Optional Extras
Amazon Integration
Reach millions of new customers by listing your products on Amazon. Our integration syncs your catalogue, manages listings, and automates order fulfilment—so you can expand your sales channels without extra overhead.
API Integration with CRM/ERP Systems
Keep your business systems in sync with powerful API integrations. Connect your store to Microsoft Dynamics, ConnectWise, Xero, Adobe Commerce, Shopify, and more—ensuring seamless data flow across sales, finance, and operations.
CPQ Tool for Real-Time Quotes
Speed up your sales cycle with our CPQ (Configure, Price, Quote) tool. Instantly generate accurate, customised quotes for complex solutions—perfect for B2B sales teams looking to close deals faster and more efficiently.
Private Feed Upload
Expand your offering by adding your own products and services alongside distributor items. Whether it’s installation, support packages, or exclusive inventory, you can showcase your full value proposition in one seamless storefront.
Crown Commercial Integration
Sell directly to UK government buyers through our Crown Commercial Service integration. Meet public sector procurement standards and list your products on approved frameworks—opening the door to high-value, compliant contracts.
Choose the Right Solution That Fits Your Business
Imagine being able to sell thousands of in-demand IT products—without holding a single item in stock. With Stock in the Channel’s E-commerce Essentials, you can launch a fully stocked, always up-to-date online store that’s powered by real-time data from over 600 distributors. Every product is automatically maintained, priced, and ready to sell—so you can focus on growing your business, not managing inventory.
But that’s just the beginning.
You’ll gain access to a rich product catalogue, complete with technical specs, images, and datasheets. Use our margin builder tools to stay profitable, and give your customers a premium shopping experience with live stock visibility, intelligent product finders, and seamless checkout.
Whether you’re just starting out or scaling fast, E-commerce Essentials gives you everything you need to succeed online—without the complexity or overhead.
Sell 20,000+ Products Instantly
Launch a fully stocked online store with thousands of IT products from leading distributors—ready to sell from day one.
Real-Time Stock & Pricing Updates
Keep your store accurate and competitive with hourly updates from over 600 distributors, ensuring customers always see the latest availability and pricing.
Shopify & Adobe Commerce Integration
Build your store on trusted platforms like Shopify or Adobe Commerce, combining powerful eCommerce tools with seamless product automation.
Private Product Feed Upload
Add your own products and services—like installation, support, or exclusive items—alongside distributor-sourced inventory.
API Integration with CRM/ERP
Connect your store to Microsoft Dynamics, ConnectWise, Xero, and more to keep your systems in sync and your operations efficient.
and much much more!
Trusted by over 70 thousand customers
Comparison Table
| Plan feature | Shopify | Adobe Commerce | Datafeed |
|---|---|---|---|
| Monthly price | £349 per month | £349 per month | £349 per month |
| FEATURES | |||
| 300 Connected distributors | Yes | Yes | Yes |
| Hourly Stock updates, daily pricing | Yes | Yes | Yes |
| 1.4m Product descriptions provided (see example) | Yes | Yes | Requires a subscription to Full Icecat at €300 per month – basic data offered free of charge |
| Credit card fees | 1.5-2% | None – Likely 1% credit card fee Get a quote from payments in the channel | None – Likely 1% credit card fee Get a quote from payments in the channel |
| Time to Market | One week | Three weeks | 3 months typically – but in your hands |
| Number of products | 20,000 | Up to 1million | Up to 1million |
| Platform fee | £19 to £259* | £0 self-hosted–SITC hosting £100 | Your internal costs – likely higher |
| B2B features and quoting | Basic (via apps) | With upgrade to Modern selling suite | As per your existing infrastructure |
| Maintenance and customisation | Simple via point and click | Requires some technical skill to make changes but more flexible | Requires deep technical skills |
| Support | Both Shopify and SITC support provided | With SITC hosting full support provided. | Support on feed publish and configuration |
Looking for even more capability?
Streamline your entire sales process from quote to order with powerful automation tools utilising our Modern Selling Platform. Instantly create professional, branded quotes with real-time pricing and upsell suggestions, while seamless ERP and CRM integration keeps customer data, pricing, and workflows perfectly in sync — saving time, reducing errors, and helping your team focus on growth.
We Provide Enterprise Webstores
That help You To Grow Your Business
Best Search Performance
Greatest Stock Availability
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