Powering advanced Enterprise e-Commerce for IT resellers, MSPs, and B2B sellers.
Empower your IT channel business with a comprehensive suite of tools designed to streamline operations, enhance customer experience, and drive sales growth. Our Modern Selling Solutions go beyond features — they deliver real, measurable benefits to your business.
Our modern Selling Solution Explained
The Modern Selling Solution is built for businesses that need more than just a webstore. It’s a powerful, flexible platform designed to help you sell smarter, scale faster, and deliver a seamless buying experience across every channel. Whether you’re managing complex product catalogs, integrating with multiple suppliers, or selling to enterprise and public sector clients, this solution gives you the tools to compete—and win—in today’s digital-first market.
Smarter Product Management at Scale
Managing a large, constantly changing product catalogue can be overwhelming—but not with Modern Selling. You get access to over 6.5 million products from 600+ distributors, all updated in real time. Every product includes rich content, technical specifications, and live stock and pricing, so your customers always see accurate, up-to-date information. You can also add your own services, bundles, or exclusive items, giving you full control over your offering.
Customer benefit: Your buyers enjoy a professional, reliable shopping experience with the confidence that what they see is what they’ll get—no surprises, no delays.
Seamless Integration with Your Business Systems
Modern Selling connects directly to your existing systems—CRM, ERP, accounting, and more—so your operations stay in sync. With native API integrations for platforms like Microsoft Dynamics, ConnectWise, Xero, Adobe Commerce, and Shopify, plus EDI order automation, you can eliminate manual processes and reduce errors across the board.
Customer benefit: Faster order processing, fewer mistakes, and a smoother experience from quote to delivery—saving time for both your team and your customers.
Major ERPs,PSA’s & CRMs Supported
Our platform effortlessly connects with major ERPs,PSAs and CRMs, driving automation and streamlining your business processes. By integrating with industry-leading systems, we help you eliminate manual tasks, reduce errors, and enhance operational efficiency. Whether it’s managing inventory, tracking sales, or optimizing customer relationships, our robust integration solutions ensure that your business runs smoothly and efficiently. Experience the power of automation with Stock in the Channel and take your business to the next level.
Click on the Vendors below to find out More!
Xero Integration
Shopify Integration
Oracle Netsuite Integration
Microsoft Dynamics NAV Integration
Microsoft Dynamics Business Central Integration
HubSpot Integration
Microsoft Dynamics 365 Integration
Microsoft Dynamics GP Integration
Microsoft Dynamics Integration
Salesforce Integration
Connectwise Integration
Adobe Commerce Integration
Sell Everywhere Your Customers Are
Whether your buyers prefer to shop online, request quotes, or purchase through procurement platforms, Modern Selling has you covered. Build a fully branded webstore on Adobe Commerce, integrate with Punch-Out systems like Coupa or SAP Ariba, or even sell on Amazon—all from one centralised platform. You can also use our CPQ (Configure, Price, Quote) tool to generate custom quotes in real time.
Customer benefit: Your customers get the flexibility to buy how they want—online, through procurement systems, or via personalised quotes—making it easier to do business with you.
Ready for Public Sector & Enterprise Sales
Selling to government, education, or healthcare? Modern Selling supports Crown Commercial Service integration and other public sector frameworks, helping you meet compliance requirements and win high-value contracts. With audit-ready reporting, custom domains, and secure infrastructure, you’re equipped to serve even the most demanding clients.
Customer benefit: Public sector and enterprise buyers get a compliant, professional buying experience that meets their procurement standards—making you a trusted supplier.
Built to Grow with You!!
Whether you’re managing 100 products or 100,000, Modern Selling scales with your business. You can compare supplier pricing, build custom baskets, and use margin-building tools to stay profitable. As your business grows, the platform grows with you—supporting more products, more integrations, and more customers without slowing down.
Customer benefit: Your customers benefit from a fast, reliable, and scalable buying experience—no matter how big your catalogue or how complex their needs.
Always Up-to-Date, Always Accurate
Stay ahead with real-time stock and pricing intelligence.
With hourly updates across 6.5 million products from 600+ distributors, you’ll never miss a sales opportunity due to outdated information. Make confident decisions with access to your personalized supplier pricing and real-time stock availability.
Smarter Product Discovery
Help your customers find exactly what they need — fast.
Our advanced configurators and product finders simplify complex buying decisions, while rich product content and technical specifications ensure clarity and confidence at every step.
Seamless Shopping Experience
Turn browsers into buyers with powerful eCommerce tools.
Create baskets, compare prices and availability, and even upload your own private product feeds. Whether you’re selling through Shopify, Adobe Commerce, or Amazon, our integrations make it easy to manage and scale your online presence.
Digital Engagement Platform
Deliver a personalized experience for every client.
Build custom enterprise-grade B2B webstores with dedicated domains, OVH servers, and SSL security. Offer customer-specific pricing, catalogs, dashboards, and even login-as-customer functionality to provide white-glove service at scale
Quote & Order Management Made Easy
Accelerate your sales cycle with real-time quoting and automation.
Our CPQ tool enables instant, accurate quotes. Automate orders via EDI, track order status, and manage special bid pricing — all while integrating seamlessly with your CRM or ERP systems like Microsoft Dynamics, ConnectWise, Xero, and more.
Sell Anywhere, Serve Everyone
Expand your reach with multi-channel, multi-currency capabilities.
Sell to the UK Government via Crown Commercial, integrate with PunchOut platforms like Ariba and Oracle, and support global customers with multi-currency pricing and cloud marketplace tools.
Data-Driven Decisions
Gain insights that drive growth.
Access detailed reporting and analytics, monitor credit limits, and manage procurement workflows with custom purchase authorization requests. Our Global View and admin tools give you full control and visibility.
Cloud Commerce, Simplified
Monetize cloud services with ease.
Secure, Automate CSP billing, manage subscriptions, and build your own secure cloud marketplace — all from one platform.
Automate the MSP Quote to order cycle & Ecommerce
Sell all the products from all your suppliers matched with full product descriptions and your margin on top – B2B and B2C
Modern Selling Solution
Our commerce platform helps MSPs automate sales, billing, and operations through a branded self-service portal. It supports hardware, software, services, and cloud subscriptions, with CRM/ERP integration, quote-to-order automation, and marketplace selling.
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From £749pm
Sell Thousands of IT products Automatically
Successful B2B eCommerce starts here: explore the 7 Principles of Modern Selling and picture your business through an online customer portal.
What Our Customers
Are Saying?
“Partnering with Stock in the Channel has been a game-changer for us. Their Modern Selling Platform has not only streamlined our operations but also enhanced our ability to serve our customers better. The integration with Xero has been seamless, and the support we’ve received from SITC has been exceptional. We’re excited about the future and the continued growth of our partnership as we continue to onboard more clients onto the platform.”
Thomas Manners , VP & Sales Director, Sumillion
“Previously, onboarding a new customer to the website took 2-3 weeks, but now it can be done within minutes” “Creating customer groups has become much simpler with the portal, The business
has focussed on hiring more administrative roles which has led to a decrease in costs to the business. The next focus is on enabling customers to chase ETAs, track PODs, and access invoices”
Mark Winn-Head of Ecommerce at Academia
“ Having worked with Stock in the Channelbefore, I was confident that they could deliver the end-to-end platform Paragon Micro needed to successfuly launch in the UK. Our digital portal helps our customers take control of their purchasing which gives our team more time to actually manage and grow new accounts. ”
Donavan Hutchinson MD Paragon Micro UK
Why Choose Stock in the Channel?
Efficiency: Automate and streamline every step of the sales process.
Scalability: Grow your business with tools built for enterprise-level operations.
Personalisation: Deliver tailored experiences that build loyalty and trust.
Integration: Connect seamlessly with the tools and platforms you already use.
Insight: Make smarter decisions with real-time data and analytics.
Get in contact today to find out more
