Everything MSPs Need to Sell, Source & Scale!
From real-time stock search to Ecommerce, cloud management, data feeds and automation, Stock in the Channel brings every tool MSPs need into one powerful platform.
A single platform to help MSPs scale without complexity
Modern Selling B2B
A single platform to help MSPs scale without complexity
B2B Ecommerce
A powerful Enterprise B2B ecommerce experience designed specifically for MSPs, IT Resellers and VARs selling hardware, software, services, and subscriptions. Enable customers to browse, configure, and purchase from personalised catalogues with accurate pricing, approvals, and rich product content—all in one platform.
- Everything connected in one platform, hardware, software, services, and subscriptions
- Supports self-service, account pricing, approvals, and repeat purchasing
- Frictionless buying experience, faster ordering, fewer errors, and happier customers
CPQ & Workflow Management
Advanced CPQ and workflow tools that remove friction from complex MSP quoting and approvals. Create accurate, multi-vendor quotes while enabling collaboration between sales teams, distributors, and vendors—with built-in governance.
- Reduce time to quote across hardware, software, services, and subscriptions
- Work seamlessly with distributors and vendors to move deals forward
- Built-in margin and approval control, Protect profitability without slowing down sales
Automation & Subscription Management
End-to-end automation that connects selling, ordering, billing, and renewals—removing manual work across the business. Automate core operational processes and connect with your existing CRM, ERP, and PSA systems.
- Reduced manual effort, automate ordering, renewals, invoicing, and billing
- Recurring revenue made simple, centralised cloud billing & subscription management
- Operational visibility of order tracking, consignment info, and renewal management
Core tools to help teams source, price and quote faster.
Search Stock
Find Stock Faster. Win Deals Faster.
Stop wasting time checking multiple distributor portals. Instantly search millions of IT products across 600+ distributors in one place — with real-time availability, pricing, and alternative options. Close more opportunities by being the first MSP to quote with accurate stock.
- Search over 600 distributors in one place
- Always accurate stock & availability
- Quote faster and win more deals
Pricing Tool
Stop jumping between supplier websites. See all your pricing in one place.
Compare real-time prices and stock from all your suppliers on a single, powerful platform so you can quote faster, sell smarter, and never miss a deal.
- Compare personalised pricing from every distributor
- Apply your own margin rules instantly
- Build profitable quotes in minutes
Ecommerce services built for the IT Channel.
Ecommerce Essentials
Launch a Professional IT Webstore in Days , Not Months.
Designed for IT Resellers, VARS, Etailers and MSP's,Ecommerce Essentials gives you a fast, affordable way to start selling online with accurate stock and pricing built-in. A simple, smart upgrade for organisations who want to modernise without complexity.
- Sync up to 50k IT products to Shopify
- Accurate stock & pricing with your margin on top
- Full product content including images & videos
- Turn Shopify into a full MSP storefront
Data Feed
Power Your Systems With the Channel’s Most Accurate Data.
Access live product, stock, and pricing data via our API or custom feeds — ready to plug into your ERP, CRM, PSA, CPQ, or marketplace. Build automated workflows, eliminate manual updates, and ensure your tools always reflect true channel availability. One data source. Endless integration possibilities.
- Real-time stock, price & product data
- Seamless integration with PSA, CRM & Ecommerce
- Power your own tools from one data source
Search API
Real-time distributor products, pricing & stock directly inside your own systems.
The Stock in the Channel Search API makes SITC’s powerful search available inside your existing tools, allowing MSPs to search, price and order products without leaving their internal systems.
- Real-time pricing & stock at point of quote
- Single search across all distributors
- Rich product data inside your system
Sell on Amazon
Sell smarter on Amazon—automate pricing, fulfillment, and tracking while maximising margins and minimising hassle.
Sell to Government
Reach UK government buyers confidently—our platform simplifies compliance and boosts your public sector presence.
Automation tools to remove manual work and speed up selling.
Quote Tool
Collaborative Quoting That Helps Your Team Close Deals Faster.
Collaborate with your customers on a single quote, with shared visibility, built-in approvals, and accurate distributor pricing. Win more deals, fewer errors, and a smoother sales experience.
- Build quotes together in real time
- Built-in approvals & shared visibility
- Faster, more accurate quotes every time
Order Automation
Automate Purchasing From Click-to-Delivery.
Eliminate manual purchase orders and slow fulfilment workflows. Automated ordering from 600+ distributors, every quote converted into a clean, accurate order in seconds. Track status, reduce admin & avoid costly mistakes.
- Convert quotes into orders instantly
- No manual POs or re-keying errors
- Automated fulfilment with 600+ distributors
Subscription Management Platform
Manage, bill and scale cloud subscriptions across multiple vendors from one place.
Cloud in the Channel gives MSPs complete visibility and control over their subscription-based services, bringing cloud subscriptions, licensing and recurring billing into one central system.
- Single view of all cloud subscriptions
- Automated billing & renewals
- Built for recurring revenue models
Integrations
Connect Your Existing Systems Into One Unified Workflow.
Stock in the Channel integrates with leading Ecommerce, CRM, ERP, PSA and accounting platforms to help MSPs automate operations, remove manual work and create a connected selling experience.
- Integrate with ERP, CRM, PSA & Ecommerce platforms
- Automate pricing, stock, quoting & procurement workflows
- Reduce duplication and manual data entry
- Create a connected modern selling ecosystem
- Designed for MSPs, IT Resellers & VARs
Services for distributors, brands and channel growth.
List Your Stock
Put Your Inventory in Front of 70,000+ MSP Buyers.
Reach the largest active IT reseller audience in the channel. List your stock directly in Stock in the Channel so MSPs and VARs can find, quote, and buy from you instantly. Increase visibility, drive more orders, and accelerate stock turnover.
- Put your stock in front of 70,000+ MSPs
- Real-time visibility to active buyers
- Increase sell-through & reduce ageing stock
Advertise With Us
Elevate Your Brand Across the IT Channel.
Leverage premium ad placements, magazines, editorial stories, podcasts, webinars, and video to boost visibility and authority across the IT channel. Stand out, drive engagement, and grow your pipeline.
- Reach MSPs through web, email & banners
- Magazines, editorials, podcasts & webinars
- Grow brand awareness across the channel
Business Intelligence
Turn Your Sales, Stock & Cloud Data Into Actionable Insights.
Track real-time changes in product demand, pricing, and stock across the IT channel. Use real channel data to identify emerging category trends and shifts in reseller demand, based on millions of data points.
- See What’s Moving in the Market
- Spot Trends Earlier
- Fits Into Your Existing Workflow
Other Services
Discover our Cloud Subscription Management Platform, integrated Payment Solutions and Public Sector offerings. Stay ahead of your competitors with smarter billing, faster payments, and seamless cloud automation.
Subscription Management
Effortlessly manage cloud billing and subscriptions in one platform. Unify Microsoft 365, Azure, NCE and SaaS renewals, automate billing, track usage, manage margins, & give customers self-service access. Reduce complexity, improve profitability.
Payment Solutions
Offer secure online checkout, automated invoicing, and flexible payment options that reduce admin and improve cash flow. A seamless payment experience for you and your customers.
Public Sector Solutions
Simplify technology procurement across the public sector with a connected platform for hardware, software, services and subscriptions. Support approved suppliers, dedicated pricing, comparative quotes, procurement controls, reporting and integration across multiple public-sector environments.
