What is Self Educating B2B eCommerce?

Whether the IT solutions your customers are looking for are complex or straightforward, creating a webstore that encourages research and discovery will lead to more informed buyers who are able to make more effective purchases.

Many customers will now delay speaking with salespeople or account managers until they have a clear understanding of what they’re looking for; this is especially true of younger customers. In our consumer lives we enjoy near unlimited information on the products we research and buy; Modern Selling provides this level of freedom for B2B IT channel customers through an eCommerce portal designed to support your sales team and account managers.

Our eCommerce portal matches millions of IT hardware and software products with rich content through Stock In The Channel’s partnership with Icecat, as well as hundreds of distributors and brands. Offering exceptionally detailed information empowers customers to make smarter purchases from a range of possible choices, helping you work together on finding solutions.

Help customers navigate your vast product library using our powerful free text search to quickly identify and compare related products. By presenting accurate and up-to-date content at every customer touchpoint, buyers will be best prepared for productive conversations with your account managers and ready to purchase.