Put your stock in front of active IT buyers.
List your IT hardware, software, toner, ink and specialist inventory on Stock in the Channel and reach thousands of MSPs, VARs and resellers actively searching for products every day.
Reach resellers when they are ready to buy.
Provide stock availability, pricing and product data to VARs, MSPs and resellers while they are actively sourcing products for customers.
Be visible at the exact moment resellers are searching.
Stock in the Channel is one of the busiest search engines for IT channel buyers. Resellers, MSPs and procurement teams use the platform to find stock, compare suppliers and source products for their customers.
By listing your stock, you make your inventory easier to discover, easier to quote, easier to order and easier for resellers to feature in their ecommerce platforms.
Generate more demand from channel buyers.
Listing your stock helps increase visibility, attract new reseller accounts and create more opportunities from buyers already searching for the products you sell.
Reach active resellers
Put your products in front of MSPs, VARs and resellers who are already searching for stock availability and pricing.
Generate new accounts
Thousands of resellers who may not currently trade with you can discover your stock and enquire about buying from you.
Increase brand visibility
Showcase your products, profile and brand to a specialist IT channel audience through search, listings and advertising.
Support ecommerce growth
Allow resellers to include your stock in webstores, quote tools and ecommerce platforms powered by Stock in the Channel.
Reduce direct feed admin
Reduce the number of individual data feeds you need to manage by making your data available through one connected platform.
Enable efficient ordering
Support automated ordering and EDI workflows so resellers can buy from you more efficiently.
From your stock file to reseller visibility.
We bring your inventory data into Stock in the Channel so buyers can search, compare and source from you.
Share your data
Provide your stock file through FTP, upload or an agreed data delivery method.
Match products
Products are matched with descriptions, images, specifications and relevant category data.
Publish listings
Your stock availability and pricing become visible to approved resellers and buyers.
Generate demand
Resellers can find your products, request pricing, quote customers and place orders.
Access a high-intent IT channel audience.
Stock in the Channel connects suppliers and wholesalers with buyers actively searching for IT products, availability and pricing.
- Reach MSPs, resellers and VARs searching for stock every day
- Support buyers looking for alternative suppliers and product availability
- Increase exposure for new, refurbished and remarketed stock
- Promote your brand through listings, profiles and advertising options
- Support resellers using quoting, webstore and automated ordering tools
- Grow your visibility across UK and international channel markets
What we need to list your stock.
To make your inventory searchable and useful to resellers, your feed should include accurate product, stock and pricing data.
Minimum stock file fields
- Brand
- Manufacturer part number
- Your internal part number
- Product title
- Stock level
- Price or price tiers
Recommended enhancements
- Product descriptions and specifications
- Images and product assets
- Category and attribute data
- Delivery or fulfilment information
- Multiple price bands or customer pricing
- Daily or hourly stock updates
Control who sees your reseller pricing.
Stock in the Channel supports different pricing models so distributors can manage reseller access in a way that matches their commercial structure.
- Standard trade pricing for approved reseller access
- Tiered pricing for customer groups and buying bands
- Unique price lists for individual resellers
- Manual or automated approval options
- Distributor control over who can see pricing
- Support for complex commercial relationships
Your own supplier profile on Stock in the Channel.
Create a dedicated profile that showcases your business, product range, contact details, content and stock availability to channel buyers.
Dedicated profile page
Showcase your business as an inventory source with a page dedicated to your brand and catalogue.
Categorised products
Products can be organised, matched with content and presented clearly for resellers.
Marketing assets
Add videos, graphics, contact details, service information and other useful profile content.
Extend your supplier visibility into ordering and ecommerce.
- Offer resellers a single-supplier webstore using your product catalogue
- Connect EDI ordering to reduce manual order processing
- List internationally if you sell across multiple markets
- Advertise to reach a specialist IT reseller audience
- Support resellers using quote tools and customer portals
- Make your products easier to source, quote and purchase
Ready to list your stock?
Put your inventory in front of MSPs, VARs and resellers actively searching for products, pricing and availability across the IT channel.
