Happy Christmas from Stock in the Channel

To our colleagues, business partners and friends - we wish you a Happy Christmas! What a year we have had together.

Please note that from 24th December to the 4th January, the Stock in the Channel team will be taking a well-earned break.

For all you hardworking souls, you can still find the site available and running as usual. However, you will not be able to reach us by phone or email.

In case of emergency, please contact support@stockinthechannel.com where we will continue to monitor the inbox over the festive period.

Finally, a BIG THANK YOU to all the Resellers, Distributors and Brands for working so hard with us this year in particular, making 2020 a great year for the Channel.

Rest, relax and be merry. We look forward to speaking again in the new year.

The Stock in the Channel Team

New Trade Distributors Available On Stock in the Channel

As we get closer to the end of the year, we're happy to share the latest trade distributors who are now listed on Stock on the Channel. We are continually working to onboard further suppliers and have even more planned for the new year.

With brilliant new listed suppliers from Europe, the USA, Mexico and Canada, we hope you enjoy reading a small amount about each distributor below. Visit their individual pages for instructions on applying to work together.



CT International is one of the largest and preferred IT distributors in Mexico. With 27 years in the market, CT now have 52 branches and serve more than 33,000 value-added resellers - selling over 200 brands' products from a wide range of categories.

Find Out More About CT International

Canadian-based BlueStar is a leading global distributor of solutions-based digital identification, mobility, point-of-sale, RFID, digital signage, and security technology solutions. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support.

Find Out More About Bluestar

eduthing is a Platinum ASUS Partner and the largest education-focused stockist of ASUS Chromebooks in the UK supplying devices B2B and direct to schools on a national level. Additional services such as the supply of Google for Education Licenses and white label fulfilment services also available.

Find Out More About eduthing

Stone began in 1991 and have since assisted thousands of organisations in adapting and thriving throughout the continually changing technology landscape. Now one of the UK’s leading education and the public sector technology suppliers, Stone deliver highly personalised service and provide accredited, trusted IT support.

Find Out More About Stone

Discover Group Inc. is a US wholesale distributor of brand-name office supplies, consumer electronics, computer hardware, and accessories, as well as high-quality OEM imaging supplies. Discover Group have a decades-long record of competitive pricing, excellent service, best order fill rate, and fast shipping worldwide.

Find Out More About Discover Group

For more than 20 years, US-based Jelco has delivered quality, innovative, cost-effective audiovisual case solutions for mobile professionals. With a penchant for innovative design, Jelco is recognised as a pioneer by developing a wide variety of industry-first products and features for many projectors, LCD and plasma displays, interactive whiteboards and other AV products.

Find Out More About Jelco

Digital Red Square are a relatively new distributor focussed on mobile phones, tablets and accessories. They enjoy offering competitive pricing and hold a large inventory of new and refurbished phone and mobile accessories, which allows Digital Red Square to dispatch purchase orders the same day.

Find Out More About Digital Red Square

Eurostar Global is a growing SME with big ideas, aspiring to become Europe’s first choice specialist partner for wireless devices. Eurostar Global stock and supply products from the world’s leading manufacturers backed up with a personal service.

Find Out More About Eurostar Global

Exclusive Networks is a global provider of cybersecurity and cloud solutions for their partners in over 25 countries. They offer global IT services and opportunities through various different services such as logistics and field services, professional support services, financing, leasing and much more.

Find Out More About Exclusive Networks

Genee Group (G Tech Innovation Ltd) are specialist manufactures interactive touchscreen devices in the UK. With products and services falling into four main categories, Genee is able to offer streamlined support for resellers in need of Interactive Touch Screen Displays; Registrar Visitor Sign In / Sign Out Systems; Touch Tables and Play Screens For Early Years; and Visualisers / Document Cameras.

Find Out More About Genee

Tradesupply offer over 4,000 product lines including copier toners & drums, inkjets, franking consumables, maintenance kits & fusers as well as Bio-based cartridges, a range of unique products offering great environmental benefits. They have a strict trade-only policy and offer a 5-year warranty on all toner cartridges.

Find Out More About Tradesupply

With headquarters located in Taipei, Taiwan, Transcend now has 13 offices worldwide, and has become a leading global brand for storage, multimedia and lifestyle products. Over 2000 products are designed, developed, manufactured, marketed and sold by in-house teams, upholding the highest quality and professional service.

Find Out More About Transcend


If you are a distributor looking to expand your reseller base, click here to find out more about listing your inventory on Stock in the Channel.

Magento 2.3 Migration Now Available For All Webstore Users

We are delighted to announce that Stock in the Channel’s Product Import extension is now compatible with Magento 2.3.  The update is now available for both hosted webstores as well as self-hosting customers.


Important Information About Magento Version Updates

When Magento version 2.3 was released, the way that product and categories were set up within Magento changed dramatically. This meant that our previously existing product import extension was no longer compatible.

As a result, our customers were not able to upgrade to the newer versions. As time goes on and security patches are released, this means that any sites stuck on Magento 2.2. became increasingly out of date.  Magento has now ended support for Magento 2.2  so customers running Magento 2.2. should upgrade as soon as possible. 


Transitioning to Magento 2.3

In addition to the changes to how products and categories are handled, Magento 2.3 introduces a number of changes which may mean that themes need updating and other 3rd party extensions may no longer work. Consequently, this is not an automatic update and customers need to be prepared for this.

For those customers hosting on our turnkey solution: we will manage the migration to version 2.3 on your behalf.  Please contact support@stockinthechannel.com and they will arrange a time for the upgrade and assistance in solving any of the issues that may arise.

For self-hosting customers: the extension is available for downloaded from https://github.com/StockChannel/SinchImport

If preferred, it can also be installed from Packagist using the following link https://packagist.org/packages/stockinthechannel/import


Looking To Upgrade Your Webstore? Meet Modern Selling

For those looking to take their online store to the next level, Stock in the Channel has a range of upgraded features designed to streamline sales and give your customers an experience like never before.




Click on the new features available below to explore the features. Like what you see? Contact sales@stockinthechannel.com to find out more about implementing these upgraded features on your site.

Custom Catalogues, Pricing & Distributor Rules

Bundles, Core Lists & Configurators

EDI Automated Ordering

Invoice History

Purchase Authorisation

Collaborative Quoting

RMA Returns

Cloud Services Billing

Updated Reporting

Third-Party CRM / PSA / ERP Integrations

PunchOut Capability

Speak To Us About Upgraded Modern Selling Features

Stock in the Channel Integrates with Netsuite

We are delighted to announce Stock in the Channel’s integration with NetSuite, streamlining the flow of data between Stock in the Channel’s Modern Selling solution and NetSuite like never before using SuiteTalk SOAP Webservices.

Our integration with Oracle’s world-leading ERP increases the capabilities of our Modern Selling B2B eCommerce portal; allowing resellers of all sizes to utilise our all-in-one sales solution in a way that works with their existing systems.


NetSuite Integration Now Available With Stock In The Channel


How does Stock in the Channel’s NetSuite integration work?

Customers and purchasing teams can place Quotes and Orders on the Stock in the Channel Portal as well as NetSuite, the integration platform now handles the rest to ensure the information is synced seamlessly between the two systems.

“We’re very proud of this integration and how it will be able to transform the capability of our platform for NetSuite users,” said Farshid Eilami, Software Development Manager at Stock in the Channel, “our Modern Selling customer portal continues to unite many popular systems throughout the entire channel”. Please see the full list of our third-party integrations at the bottom of this post.

Stock in the Channel's integration platform synchronises Accounts, Contacts, Addresses, Suppliers, Products, Quotes, Sales Orders, Purchase Orders, Invoices and Item Receipts – so that all required information is available on all systems. Stock in the Channel runs Full Syncs daily, as well as and Delta Syncs every 15 minutes.

How does NetSuite integrate with Stock in the Channel?


These are designed to keep the systems synchronised and provide clarity on the status of all transactions. However, please note that sync tasks can be scheduled to run at any time or frequency based on a customer’s internal processing in order to help with throttling and concurrency.

Finally, our NetSuite integration is designed to be able to support NetSuite Customization. Please contact us if you would like to configure the application in a more specific manner.


Would you like to discuss NetSuite or other integrations?

If you’re an existing Stock in the Channel customer or discovering us for the first time, we’d love to support your business by implementing our NetSuite integration.

Contact sales@stockinthechannel.com to speak to a member of the team, or see a full list of our most popular PSA, CRM and ERP integrations below and contact us by clicking the button.

MS Dynamics CRM

Ms Dynamics NAV

MS Dynamics GP




Speak To Us About Integrations